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Building Year-Round Engagement Through Community-Driven Events
Building Year-Round Engagement Through Community-Driven Events

Wed, 13 Nov

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Zoom conversation

Building Year-Round Engagement Through Community-Driven Events

Join Liz Lathan, Co-Founder of The Community Factory, to learn how to drive year-round engagement with community-driven events. Discover strategies for building lasting connections that go beyond one-off events!

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Time & Location

13-Nov-2024, 11:00 am – 12:00 pm GMT-5

Zoom conversation

About the event

Guest Background

Liz Lathan is the dynamic Co-Founder and Chief Community Officer at Club Ichi, a thriving community with over 6,000 B2B event marketers, and The Community Factory, which empowers brands to drive year-round engagement through community-based events. With a track record of groundbreaking events, Liz's work connects marketers to share insights, advance careers, and drive lasting impact.

In her career, Liz has spearheaded globally renowned event experiences. She launched Dell World, growing attendance from 2,500 to over 8,000 in just three years, and led IBM's event and customer advocacy for the Analytics & Hybrid Cloud division. Known for her visionary approach, she co-founded Haute, which pioneered the industry’s first “secret business trip,” reshaping experiential marketing.

Don’t miss this chance to learn from Liz Lathan and elevate your event planning expertise in this chat with host Alejandro Garcia-Amaya. Secure your spot today!


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