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Innovative Event Marketing Techniques for Niche Industries
Innovative Event Marketing Techniques for Niche Industries

Wed, 30 Oct

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Zoom conversation

Innovative Event Marketing Techniques for Niche Industries

Unlock Innovative Event Marketing Strategies for Niche Industries with Shanondoah Nicholson, Marketing Events Manager at LMN. Discover how to tailor impactful campaigns across diverse sectors and elevate your event planning game!

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Time & Location

30-Oct-2024, 1:00 pm – 2:00 pm GMT-4

Zoom conversation

About the event

Guest Background


Shanondoah Nicholson is an experienced event planner based near Toronto, Canada, with nearly 15 years in B2B event marketing across technology, HR, and insurance industries. As Marketing Events Manager at LMN, she drives impactful event strategies for a company that has facilitated over $51 billion in estimates and manages 245,000 employees daily through its software, transforming the landscaping industry.


Beyond her current role, Shanondoah is the host of the “Beyond the BEO” podcast, an industry resource for event professionals looking to elevate their craft. She has also made her mark at companies like AlayaCare and Esri Canada, where she executed impactful event strategies and marketing campaigns. Her tenure at AlayaCare saw her executing over 20 successful events annually, contributing to the company's impressive growth. Her expertise in project management, budgeting, and contract negotiations makes her a versatile leader in the events and marketing domain.


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