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Maximizing ROI Through Strategic Event Planning
Maximizing ROI Through Strategic Event Planning

Wed, 16 Oct

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Zoom conversation

Maximizing ROI Through Strategic Event Planning

Join Kelly Carlsted, Senior Manager of Global Field Marketing & Events at Dremio, as she shares insights on driving business outcomes through strategic event planning. Learn to optimize budgets, engage attendees, and turn events into revenue-generating opportunities.

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Time & Location

16-Oct-2024, 1:00 pm – 2:00 pm GMT-4

Zoom conversation

About the event

Guest Background

Kelly Carlsted, is the Senior Manager of Global Field Marketing and Events at Dremio, where she leads a team driving impactful global events, including the highly regarded Subsurface conference, which attracts over 3,000 attendees. With over 14 years of experience, Kelly has worked with both startups and Fortune 100 companies, managing events from 15 to 60,000 attendees. In 2023, her event strategy contributed to 10% of Dremio’s net new deals, underscoring her focus on driving measurable business outcomes.

Previously, Kelly revamped FinancialForce’s FFX Summit, generating $5.6 million in pipeline with a 4.5x ROI. She is known for her ability to integrate customer experience into strategic event marketing, always prioritizing ROI and community engagement.

Don’t miss this chance to learn from Kelly Carlsted and elevate your event marketing expertise in this chat with host Alejandro Garcia-Amaya.

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