Strategies for Optimizing Event Marketing

Join our host Alejandro and the AnswerBite community at this Web Series conversation with our special guest Aleksandra Panyukhina.

Guest Background

Meet Aleksandra Panyukhina, a leader in event marketing. For over a decade, Aleksandra Panyukhina has been redefining B2B event marketing, creating digital and in-person experiences that drive revenue and enhance brand recognition. Her work with tech brands, from startups to public companies, has generated millions in pipeline and closed-won deals, delighting attendees across five continents.

As Experience Marketing Director at Pixelz, Aleksandra leads the strategic marketing initiative FLOW, which combines flagship events, local meetups, and community building. She also supports ABX and Partner Marketing efforts.

Aleksandra is passionate about the fusion of great experiences and impactful marketing. She believes in the power of human connections to drive business growth. Her expertise spans event marketing, field marketing, ABM, partner marketing, leadership, and team management. She has led campaigns across five continents and managed remote and onsite teams of brilliant marketers.

Aleksandra shares her field marketing insights on LinkedIn and in her newsletter, "Experience Issues." Always eager to learn and discuss new ideas, she welcomes messages and connection requests.

Outside of work, Aleksandra enjoys dancing, practicing yoga, and spending time in the mountains.