Tavar James - Head of Event Marketing & Experiences at BetterUp

Join our host Alejandro and the AnswerBite community at this Web Series conversation with our special guest Tavar James.

Guest Background

Tavar James is a true expert of events, bringing significant value to organizations across multiple verticals. His dynamic career spans hospitality, financial services, and tech, where he has held strategic event leadership roles. Tavar has expertly built global teams focused on incentive, demand generation, and corporate engagement, serving startups to 100+ year-old institutions.

Tavar's multi-dimensional approach, balancing creativity and strategy with people and passion, has earned him a reputation as a thought leader and advocate in the events industry. He excels in marketing events, field marketing, experiential marketing, event planning, corporate events, strategic sponsorships, and event/project management, bringing people together to engage and amplify a brand's message.

With a proven track record in developing teams and delivering excellent results, Tavar is a passionate champion of events as a results-driven marketing and engagement channel. He works closely with C-Suite and senior executives to manage expectations, influence change and innovation, and develop event marketing strategies that directly impact organizational goals and objectives.