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The Future of Loyalty Programs and Personalization
The Future of Loyalty Programs and Personalization

Wed, 25 Sept

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Zoom conversation

The Future of Loyalty Programs and Personalization

Join Ken Fenyo, CMO of Grabango, as he explores the future of loyalty programs and personalization. Learn best practices, the role of data and technology, and upcoming trends to drive customer engagement and growth. Don’t miss insights from a leader in retail innovation!

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Time & Location

25-Sept-2024, 1:00 pm – 2:00 pm GMT-4

Zoom conversation

About the event

Join our host Alejandro and the AnswerBite community at this Web Series conversation with our special guest Ken Fenyo.

Guest Background

Meet Ken Fenyo, a visionary leader in retail and technology. Ken Fenyo is the Chief Marketing Officer at Grabango, the leading provider of checkout-free technology for major retail chains like ALDI, Chevron, and 7-Eleven. With a rich career at the intersection of retail and technology, Ken has a proven track record of driving growth through innovative strategies.

Before joining Grabango, Ken was President of Research & Advisory at Coresight Research, leading the business to 5x growth and developing cutting-edge retail data products. He is a recognized expert in loyalty, personalization, omni-channel retail, and retail media, frequently speaking at industry events like Shoptalk and Groceryshop.

Ken's career also includes a senior consultant role at McKinsey & Company, advising top retailers and tech companies on loyalty and the future of retail. As CEO of YOU Technology, he built the industry’s largest digital coupon platform, later selling the company to Kroger.

Ken holds degrees from Stanford and Harvard Law School. He lives in the San Francisco Bay Area with his wife, three daughters, and three endearingly poorly-trained dogs. His passion for innovation and excellence continues to inspire the retail and tech industries.

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