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Dive into the world of B2B/B2C events with Gerilynn Marburger, Global Head of Events at Hewlett Packard, in this podcast hosted by Alejandro Garcia-Amaya. Discover the challenges of budgeting for large-scale events, the delicate balance between creativity and financial constraints, and the significance of community building. Explore best practices in event planning & audience engagement, the future of events and the importance of KPIs in this thought-provoking discussion.


Gerilynn Marburger, Global Head of Events for Hewlett Packard.

Alejandro Garcia-Amaya, Founder of AnswerBite, host.



Gerilynn Marburger on successful event planning & audience engagement

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